It was bad. It was really bad. The numbers spoke for themselves. We were spending hundreds of pounds a week on Pay Per Click adverts, trying desperately to get targeted traffic to the website and after only a couple of days we had seen it: the ads weren’t the problem. The site was. Over half the traffic was leaving the website instantly. We had to take action, and we had to make a decision fast.

When your ship is sinking it can be difficult to be honest and objective. But I had to be.

I took a step back. I knew it was nothing personal. There had to be something wrong with the website. And when I took a look at it myself after so long, the answer was obvious. If it wasn’t my website, I would probably have bounced too. We made two changes.

What were the results?

An overnight decrease in bounce rate by 50%. And that wasn’t all, because as bounce rate went down, page views went through the roof. Actions increased. Goal conversions increased. And only three days later, the income started rolling in.

Here’s how we did it… Read the rest of this entry »