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by Jake Mogul on January 11th, 2010
If you want more money the most obvious thing to do is get a job. But the vast majority of jobs involve trading time for money. If we do not enjoy the jobs we do, if they are not a calling for us, then the trade of time for money is more than just a trade, it is a sacrifice and a sacrifice that the vast majority of people make because they think that there is no choice. But in today’s modern world there are several ways in which you can generate income without making such a sizeable sacrifice of your time. Read the rest of this entry »
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by Jake Mogul on December 6th, 2009
The media will have you believe that all successful entrepreneurs are high school drop outs. None of them ever went to university because they weren’t academic. Instead they possessed some intangible sort of “street savvy” that you cannot learn, but have to be born with. They all started out very young selling sweets to other kids at school and were probably dislexic.
Doug Richard finished high school, went to university and never did anything entrepreneurial until his mid 20s. He was seriously disadvantaged, he jokes. And yet, despite all the odds being against him, he still managed to create a software company and sell it to IBM several years later for £710 million.
Doug Richard, former star of BBC’s Dragons’ Den, while plugging his School For Startups, spoke like Dr House on business, about where his ideas come from, his biggest mistakes and how to know if your business idea has what it takes to make you millions. Read the rest of this entry »
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by Jake Mogul on November 15th, 2009
It was bad. It was really bad. The numbers spoke for themselves. We were spending hundreds of pounds a week on Pay Per Click adverts, trying desperately to get targeted traffic to the website and after only a couple of days we had seen it: the ads weren’t the problem. The site was. Over half the traffic was leaving the website instantly. We had to take action, and we had to make a decision fast.
When your ship is sinking it can be difficult to be honest and objective. But I had to be.
I took a step back. I knew it was nothing personal. There had to be something wrong with the website. And when I took a look at it myself after so long, the answer was obvious. If it wasn’t my website, I would probably have bounced too. We made two changes.
What were the results?
An overnight decrease in bounce rate by 50%. And that wasn’t all, because as bounce rate went down, page views went through the roof. Actions increased. Goal conversions increased. And only three days later, the income started rolling in.
Here’s how we did it… Read the rest of this entry »
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