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by Jake Mogul on November 29th, 2009
3s MiFi Modem
I have an addiction. And the extent of my addiction has recently come to my attention. My name is Jake and I am addicted to the Internet. Whether it’s so that I can blog, or tweet or run my websites, I don’t like to be away from the online world for too long.
To satisfy this unrelenting craving I decided to invest in a Sony Vaio P Series portable PC. This is a small and easily portable laptop that has built in mobile broadband connectivity. The result would be that I never needed to be offline ever again.
But I never bought it.
Why?
I went to the Sony Centre with my Chinese friend Kelvin so that we could negotiate like chinamen and get the £800 netbook for closer to £500. And there’s no doubt that Kelvin is good at saving money. But in this case it turned out that his approach to saving money was to find an alternative route to the same functionality.
What I ended up with was a 3 portable modem with MiFi. This is a small device about the size of a small mobile phone which can connect to the Internet much like a mobile dongle. But the difference is there are no wires. It promises to create a miniature wireless network that several netbooks, or iTouches can connect to at the same time. But does it work? Read the rest of this entry »
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by Jake Mogul on November 15th, 2009
It was bad. It was really bad. The numbers spoke for themselves. We were spending hundreds of pounds a week on Pay Per Click adverts, trying desperately to get targeted traffic to the website and after only a couple of days we had seen it: the ads weren’t the problem. The site was. Over half the traffic was leaving the website instantly. We had to take action, and we had to make a decision fast.
When your ship is sinking it can be difficult to be honest and objective. But I had to be.
I took a step back. I knew it was nothing personal. There had to be something wrong with the website. And when I took a look at it myself after so long, the answer was obvious. If it wasn’t my website, I would probably have bounced too. We made two changes.
What were the results?
An overnight decrease in bounce rate by 50%. And that wasn’t all, because as bounce rate went down, page views went through the roof. Actions increased. Goal conversions increased. And only three days later, the income started rolling in.
Here’s how we did it… Read the rest of this entry »
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by Jake Mogul on November 3rd, 2009
In an attempt to complete one of the entries on my “Things To Do Before I’m 30” List, specifically item 12: “Get an article published in a magazine or newspaper”, I will be undertaking a diploma in journalism.
This is something I’ve always wanted to do. Long before I got interested in business or anything of an entrepreneurial nature, journalism is what I wanted to do. And now, with any luck, I will.
I start on November 16th! I’ll let you know how it goes! Wish me luck!
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